Top 5 Drawing & Coloring Apps Performance in Bulgaria, Q1 2023

In the first quarter of 2023, the top 5 drawing and coloring applications in Bulgaria on a unified platform showcased varied performance metrics. Here’s a closer look at their weekly downloads, revenue, and active users.

Color Page ASMR – Art Coloring from SayGames LTD saw a fluctuating but generally downward trend in weekly downloads, starting at 14.9K at the end of December and dropping to around 3.5K by mid-February. However, it experienced a modest recovery, ending the quarter with approximately 5.2K downloads. Active users followed a similar pattern, starting at 27.2K, dipping to about 11.5K in mid-February, and then climbing back to 14K by the end of March.

Phone Case DIY by Crazy Labs had a more stable performance. Weekly downloads fluctuated between 1.5K and 6.4K, ending the quarter at around 4.2K. Active users remained relatively steady, ranging from 16.7K to 25.9K, with a slight increase towards the end of the quarter, peaking at 20.6K.

Happy Color by Numbers Game from X-Flow showed consistent performance in terms of active users, maintaining around 16K to 18K throughout the quarter. Weekly downloads varied slightly, starting at 2.5K and ending the quarter at 1.7K. Revenue was minimal but steady, with minor fluctuations between $2 and $11 weekly.

Pixel Art － Color by Number by Easybrain Ltd saw its weekly downloads ranging from about 1.1K to 2.6K, peaking at the end of March. Active users also showed a positive trend, starting at 13.3K and reaching 14.5K by the end of the quarter. Revenue was modest, with occasional peaks, such as $49 in the first week of January.

Makeup Kit - Color Mixing, another offering from Crazy Labs, experienced a steady increase in weekly downloads, starting at 2.5K and ending at 3K by the last week of March. Active users mirrored this trend, beginning at 5.4K and climbing to 6.2K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.